Wine Labels

Months of work go into every bottle of wine. And this hard work deserves a great label. Apart from the design, however, it must also be taken into account that in the United Kingdom the labelling of wine containers is strictly regulated. The mandatory elements of declaration on your wine bottle label can differ immensely depending on which kind of wine you are producing and selling.

There are distinct differences between labelling still wines and sparkling wines. Please make sure to include all necessary information on your label and comply with all requirements.

Since January 2024 a set of new reforms to the UK’s wine sector was implemented. Changes will include removing rules on bottle shapes, giving producers the liberty to use different forms and designs. This allows you to experiment with all kinds of label shapes on your wine bottles. Further, the requirement for imported wines to have an importer’s address on the label will be abolished. The Food Business Operator (FBO) responsible for ensuring all legal requirements are met will still need to be identified on the label, as is the standard requirement for food. The reforms include many other changes, but these are the most important in terms of labelling your wine.

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For all those who are planning to export their wine to countries within the European Union, a new regulation has become important. From now on, information such as energy content, nutrients and allergens must be included on wine labels either in the form of a nutritional table or using a QR code.

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• Provenance expression – for instance, country of origin
• Relevant expression for wines with Protected Designation of Origin or Protected Geographical Indication (unless an approved Traditional Expression is used)
• Type of wine – e.g. sparkling wine
• Bottler’s details for still wine and the vendor’s or producer’s details for sparkling varieties
• Allergens warning statement if sulphur dioxide content exceeds 10mg per litre or egg residues exceed 0.25mg per litre

You can find all further information on the correct labelling of wine on the food standards agency‘s website.

Customers today want to be addressed as individually and personally as possible. Our personalised labels give you the opportunity to make your wine labels as individual as you wish. With label.co.uk you can implement numerous personalisation techniques. Use different names, QR codes or even augmented reality to enhance your labels. There are no limits to your creativity!

Many quality wines usually carry three labels: the presentation label on the front, a back label on the back and a neck band. However, it is not mandatory to put these three labels on your bottle of wine. You can also put all the data and information on one label. In addition, there is the term main label. The main label must contain the information required by law and must be easy to read. If this information is on the back label, this is legally the main label.

At label.co.uk we offer you a large variety of materials to print your wine labels on. It is important to us to meet our customers’ needs. Therefore, we have textured papers, films and different sustainable materials for you in stock. If you want to have your labels produced on a specific material that you cannot find in our calculator or in our material guide, contact us! We can order certain materials for you on request.

Because labels are our specialty we can give your adhesive roll labels a luxurious finishing touch. Just choose between our array of different refinements. Whether it’s hot foil stamping or relief embossing: at label.co.uk you can choose between all kinds of embellishments.

Our Pro-Tip: A protective varnish in matt or glossy protects your label from abrasion and makes it water-repellent. In addition, it gives the label a noble look and is basically suitable for all materials.

Fine wines and sparkling wines require high-quality packaging to give the buyer a positive first impression of the contents. In addition to the appropriate bottle design, this first and foremost includes an individual label. With it you will stand out from the products of other competitors and present your own corporate design to the consumer. Whether white wine, red wine, rosé or sparkling wine in organic or conventional form – especially for winegrowers, wine shops, and wineries labels are indispensable not only for aesthetic but also legal reasons. Use professional and appealing labels to increase your sales and the recognition value of your products!

You still have no idea what your wine label should look like? That’s no problem either! With our design service, you can have labels designed entirely according to your wishes and requirements by our graphic designers.

Find out more now: Design service.

Design service

If you want to process your adhesive roll labels mechanically, it is important to know which winding direction you need for your machines.

To ensure that nothing stands in the way of the successful labelling of your wine bottles, it is important to choose the right winding direction. In principle, we distinguish between two primary winding directions:

• internal winding
• outer winding

Meaning that the printed side is either on the inside or outside.

It is also important to distinguish between the different ways the wine labels can be positioned on the roll:

• bottom edge leading
• top edge
• left edge leading
• right edge leading

This is an important and rather complex topic, so if you are not sure which winding direction you need, consult our website dedicated to this specific subject:

Winding Directions

Do you still have questions about our materials, finishes or the ordering and printing process? Then simply contact us. We will be happy to clarify any questions and advise you on all aspects of your new wine labels.

As a specialist for label printing, we know what is important for wine labels and are able to implement your ideas. We are convinced that you, as a winegrower, should devote your time to the vines and grapes from which you cultivate your fine wines. And we make sure that you get the wine labels you want.

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• ordering your labels online
• correct printing data
• labels on rolls 
• Wine in the UK: A Closer Look