Food labels: Why They’re Essential for Your Brand
Can you imagine a supermarket aisle full of products without food labels? It would make choosing what to buy pretty difficult! Sometimes it can be just as challenging even when all of the labels are there; so many products fill the shelves these days that standing out from the crowd isn’t easy, and yet it’s an absolutely vital part of your business’ success.
Food labels: Why They’re Essential for Your Brand (con't)
It’s all about of making the best possible first and a very good lasting impression. So what does that involve?
Food labels need to do the following:
- Grab Attention
- Hold Attention
- Be Memorable
When considering the design of food labels, the points above need to be achieved. So whether you’re designing your own product’s packaging or your client’s, it’s always good to refer to them throughout the process and regularly pose yourself questions to that effect:
- Do my Brand’s Food Labels Catch the Eye?
- Do they intrigue me & make me want to look closer
- Do they tell me what I want & need to know?
- Do they leave a lasting impression of the brand that will be easy to recognise next time too?
We’ve pulled together some top tips to help you answer those questions successfully!
#1 - Stand Out from the Crowd
Your goal is to see your food labels on the shelves, rubbing shoulders with the competition, so it’s a good idea to research what’s out there already. That way, you can best decide what is both suitable but also unique enough to make your product stand out from the rest. Making a note of the colour , style , size and shape of the competition, as well as what fonts and other design trends are generally used, will help you to differentiate your product from the many other options out there. Great food labels are often refreshingly different to the rest, whilst remaining suitable for the job.
#2 - Make sure that your design targets the people you want it to
Whilst a loud food label (e.g. bright colours) might be ‘heard’, it won’t necessarily speak the language of the target customer. And yet with the label’s role as the first point of contact, opening the communication with the customer in the right way is crucial. Staying relevant is the name of the game here! It’s therefore very important to consider the profile of your typical customer and think about what would keep their attention. Make sure that the look and feel of the label design lines up with their desires , expectations , values , and taste .
#3 - Say everything, but not too much
The form of your food labels is crucial, but they do of course still have a very important function: inform your customers, and even intrigue them, but also meet the legal food label requirements. For the information that your label has to say, resources such as the government’s food labelling and packaging website are a fantastic place to bookmark ( https://www.gov.uk/foodlabellingandpackaging/ overview ) Alongside that obligatory information, it’s important to say what you want to in as many words as the consumer is happy to read clear and concise labels are much more pleasant to look at than cluttered and crammed examples. If your design can do the above, then along with the content of the label and its design, you’re on a sure path to captivating the right audience and keeping your product in line of sight and mind.
#4 - Stay ‘on brand’.
To put this is real English, your food labels of course need to look how you want them to, too! Along with the rest of the product packaging, they should be showcasing your product in line with your overall brand image or the image that you want to achieve for this product. That means, again, thinking about whether the style, size, shape and colour fits your overall look and sends across the right message. Organic food products, for example, are often associated with rustic, natural looking materials and colours; premium wine often differentiate themselves with the use of metallic hotfoil foil finishes. The more your food packaging lines up with your brand, the more the consumer has a strong sense of who you are and what you’re about. This, in combination with the points mentioned above, will mean that your product not only makes a good first impression, but also a good lasting one.
- Calculate Label Prices
- Request A Sample Book
- Artwork Requirements
Resources & Good To Know:
- Beverage Labels
- Food Labels
- Cosmetic Labels
Food Labels Summary:
- Permanent Adhesives
- Suitable for Refrigeration
- Labels on Rolls