Custom Labels for Your Business

Individually created labels will help your products succeed on supermarket shelves. Help your (potential) customers overcome decision paralysis by presenting them with a packaging design so unique that they have no choice but to buy it.

Bespoke labels come in all kinds of shapes, forms and sizes. Each of these can act as an element of individualisation on its own. However, to increase the effect, you can also combine them.

Be careful to keep in mind current trends within your industry, though. If your target audience responds well to minimalism, keep it simple. If they value bright colours and the use of unique shapes, get creative.

label.co.uk specialises in custom product labels. We print your labels in high quality and offer free delivery (in the EU and UK). If you need your labels delivered as fast as possible, you should consider our express production. For more information on our delivery options, visit our corresponding web page.

Do you need 500 labels? Or 50.000? Either way, you have come to the right place. We do short print runs as well as cost-efficient high-volume runs.

#1 Be unique

#2 Match design and brand identity

#3 Cater to your target audience

#4 Use personalisation strategies

Need help? Book our design service. Our professional graphic designers will assist you with the perfect custom design for your labels.

Book professional design service

Custom Shapes: Besides labels in ordinary shapes such as square or round, we offer bespoke product labels cut to your specific requirements. Take the gin label below, for example. We ordered a die cutter that produces labels with the shape of Neptune’s head and hair on the left, transitioning to a regular rectangular shape toward the right.

With individual and creative shapes, your labels will compliment your products in stunning, innovative ways. Seize this opportunity and get creative. We handle the rest!

Bespoke roll labels are available in all kinds of shapes. You don’t have to limit yourself to standard formats, but can provide us with your own creations and templates. If you have further questions, feel free to contact us. Our team will be happy to advise you on all related questions.

Individual Material: At label.co.uk, you can choose from over 15 standard materials. Glossy paper, matt film, cotton or grass paper, transparent or metallic materials and many more. label.co.uk offers you the right material for every industry and application.

How about a transparent label with a no-label look, for example? Or a label made of particularly tear-resistant Tyvek? Special materials are also part of our portfolio. Simply contact our customer service. We will be happy to activate further materials in your customer account.

Individual Embellishments: Additional embellishments and finishing touches add special highlights to your bespoke labels. With embossing techniques and spot varnish, you can add stunning and tactile elements to your label design. Hot foils allow you to visually highlight chosen areas. Protective varnish or a film lamination can not only enhance your labels’ look but will additionally protect them from abrasion and moisture. A combination of finishing touches will make your products true eye-catchers!

Individual Colours: At label.co.uk we print labels using the CMYK colour spectrum. This means we use the process colous Cyan, Magenta, Yellow and Black (Key) to achieve brilliant looks for your custom labels. By combining these tones we can print virtually any colour you like.

For those who want to give their labels a certain edge, we offer fluorescent inks as well. With these inks you can create great effects that are especially interesting for products, such as spirits and beers, that occur in dark environments – for example bars and clubs.

Custom Usability: Depending on the area of application, product labels need to meet certain criteria to ensure long-term usability. Therefore, we offer labels with special materials and adhesives such as:

• Permanent adhesive (for everyday use)
• Removable adhesive (not happy with the position of the label? Just correct it)
• Freezer-grade adhesive (for products that are frozen at the time of labelling)
• Alkali-soluble adhesive (residue-free removal of labels from the container)

Furthermore, you can order multi-layer labels and/or labels with release varnish in case you need to fit a lot of information on a container with limited space. This way, you can make the most even of small labels.

Production of labels on rolls is particularly suitable if you label your product by machine. With roll labels, you can also decide on the roll and roll core diameter, the winding direction and the number of labels per roll.

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Personalised labels are a valuable marketing asset. Many customers appreciate being addressed personally and individually. There are several methods with which you will achieve this.

One of the most contemporary and promising personalisation strategies involves printing QR codes on your packaging. These codes open the doors towards the digital realm to your customers. What they find there is entirely up to you. Provide them with information about your product, give them a recipe they can try, have them play a mini-game, or show them a video of something you think will be interesting to them. If you can think it, you can do it.

These QR codes are best printed with digital printing technology. They must also have a certain minimum size to ensure legibility.