Personalised Labels

Generic labels and packaging designs are not competitive. Innovation and personalisation are key factors for successful product marketing. Companies have long since recognised the possibilities and benefits of a personalised customer approach. Today, products can be designed and adapted to meet specific consumer expectations, thus, addressing the customer directly and individually. Our labels are the perfect means to do so.

Personalised communication boosts brand loyalty and is likely to increase purchase frequency. The most convincing testament to the efficiency of personalising a product range is that huge corporations such as Coca Cola, Nike and Ferrero have implemented it in the past. And successfully so.

Whether that means putting names on products, allowing customers to choose their own designs, colours and patterns, or allowing them to personalise their favourite products. The more creative you can be, the better.

Thanks to digital printing, products can be personalised easily and in many different ways. We would like to present you with some of the possibilities:

One way to personalise your products is to print a different name on each of them. This is how you prompt a passion for collecting in your customers because who wouldn’t like to have a soft drink with their name on it? To implement this technique, we need a list of all names you would like to have on your products, from which we can then generate the individual labels.

Another option for personalisation on your labels is to apply a special code with individual data to the packaging. You could do this for example in the form of a barcode or a QR code. Scanning this code then takes the customer to a specific web page, plays a video, gives further information about the product, or introduces a special promotion.

HP Mosaic is a personalisation software that creates varying looks for your labels by generating multiple individual designs based on a fixed base pattern. No two labels are the same! The resulting unique designs allow for an individual customer approach that is fully focused on the product and leaves a strong impression on people.

Augmented reality has been one of the top subjects for some time now. This technology is also becoming more and more popular and finding use in the packaging industry. For instance, labels can be provided with a code (e.g. from Zappar), which can then be scanned with the appropriate app. This way, the customer is taken into another world via augmented reality.

If you would like to find out more about this interesting topic, head over to our company blog. We have an entire blog post focusing on how personalisation is the key to success.

Read our blog

Basically, all products or product packaging can be personalised with an individual label. Be it a bottle or can, wet glue or adhesive roll label. Not only are our labels fit for any type of packaging, but you can also freely choose the right material from our variety of papers and foils. Do you want your label to be a real eye-catcher? Then why not choose one of our finishes such as hot foil or blind embossing. Take a look at our material guide and get an overview of our numerous papers and foils. This helps you choose the ideal material for your personalised labels, matching your product and your requirements.

If you have any further questions, please contact our customer service. We will be happy to advise you in detail about our materials.

As specialists for adhesive labels in the B2B sector, our team at label.co.uk, wondered how to implement the concept of personalisation at the lowest cost possible. We wanted to offer this design option to companies that, in contrast to the larger corporations, process shorter runs too. Personalised labels are the ideal solution for customising products quickly and cost-efficiently without paying horrendous prices.

By default, labels on sheets cannot be personalised. If you still require personalised labels on sheets, the order is created as a classic roll label, and then manually cut into individual sheets. Please note that this will result in additional costs.

Before you order personalised labels for bottles or other customised labels from us for the first time, please call us at 0203 588 1080 or write an email to info@label.co.uk so we can discuss your wishes and ideas.

We implement every project with commitment, passion and the best quality. Satisfied customers are our highest priority and at the same time our best reference. If you want to find out what it is like to work with us, take a look at our customer stories. Here, previous customers talk about their businesses and their experiences with label.co.uk.

• beverage labels
• label printing company
• alternating labels