Product Labels; More Than Meets the Eye

The Psychology Behind Product Labels & Shelf Appeal Once, product branding was much simpler. The odds of a product being displayed along with more than two or three competing brands were low, and it was a simple thing to get the attention of consumers. Today, that simply isn’t the case. A consumer goes into a […]

Food Labelling Requirements 101

There are currently whole rafts of UK (and EU) laws that concern how food that is to be sold in the UK must be packaged and labelled. As we custom-print/produce/manufacture bespoke product labels for food and drink (among other products), this is of course something that we follow closely. This guide will help you understand […]

Printed Labels & Packaging as a Marketing Tool

Even small businesses spend thousands of pounds on marketing and brand identity. However, all too many of them overlook one of the most effective (and least expensive) marketing tools of all, simple shelf appeal. Presenting your product in the right way – making good packaging choices and using high quality printed labels – tells potential […]

The Small Business’ Guide to Pre-Product Development

As a leading supplier of printed labels on rolls and custom product label printing in general, we work with a great many small businesses, start-ups and eager young entrepreneurs. Of course, that means that new product development is dear to many of our customers’ hearts. With that in mind, we’ve put together a short guide […]

Craft Beer Labels; Our Top 5 Tips

Insider Tips for Craft Brewers So you’ve worked hard brewing your beer, making packaging decisions, searching for the right bottler – now, what about producing your craft beer labels? It may be stressful making the decisions you need to in order to produce your craft beer labels, but with our tips below it will make this process seem like […]