Hop Stuff Brewery began in September of 2013, rooted in Woolwich Arsenal – a rapidly developing area of London with Hop Stuff Brewery in the centre of it all. Embracing their neighbourhood’s military history, Hop Stuff designed their logo accordingly.
Hop Stuff has a no-nonsense attitude to brewing beer, keeping the process simple using the best ingredients and flavours from around the world.
Hop Stuff has a core range of four brews – Pale Ale, Fusilier, A.P.A. (‘Arsenal’ Pale Ale), and an IPA – as well as six seasonal beers brewed at the times of the year when each ingredient is at its peak. Printing multiple variations of their labels on our digital printers is cost effective and quite frankly – it’s easy. Hop Stuff sends us the print-ready files for each of their label designs which are then sent to our printing queue instantly. Digital printers are revolutionary for brewers because of their capability to print multiple design variations in a single printing run – making it fast and cost-effective to produce labels for seasonal brews. So, when Hop Stuff was presented with a collaboration idea, they ran with it.
“We’re always eager to hear ideas from other local businesses about how we can better work together,” says James Yeomans, founder at Hop Stuff Brewery. “Drury Tea and Coffee Company attended an open night at the brewery and approached us saying they were keen to celebrate their new home, having just moved to the Arsenal.”
And, the idea to brew a range of collaboration beers that celebrate the Arsenal and their corner of SE London was born. The final Drury collab brews decided were:
- Jasmine Pale Ale;
- Lapsang Souchong Smoked Brown; and,
- Single Origin Roast Oatmeal Stout.
Hop Stuff came to us with the label designs for their collaboration brews, eager to hear our opinions for the final designs. Since each of the limited edition brew labels have the same dimensions and use the same cutting tools, we were able to print them quickly in the same run on our digital printers after Hop Stuff sent us the designs, an advantage of multi-variate run digital printing. The labels were printed on our HP Indigo Digital Press on white PP film, which is a waterproof material essential for making beer labels that can withstand spills and condensation from being in refrigerators. And, in order to further maintain the high-quality print of the beer labels, a matt protective varnish was applied.
“Working with label.co.uk as well as our designers, we created three new beer labels for the brews,” says Yeomans. “The idea was fairly simple; we take our existing label design and modify it to reflect the collaboration, as well as the joint involvement of both Drury and Hop Stuff. As ever, the team at label.co.uk were helpful and willing to assist us. The final designs were signed off late,” explains Yeomans. “Therefore, we needed an express print on the first run, which label.co.uk were was happy to assist us with!”