588 1080

Cutting Labels

Conventional Die Cutting vs Laser Cutting

Laser vs Die Cutting
Custom Labels on Rolls for Organisations of All Shapes & Sizes

  • Cost-Effective Laser Cutting
  • Any Shape, Any Size Labels
  • Traditional Die Cutting
  • Premium Finishing
  • Free UK & EU Delivery

Create a Quotation Online

Modern label production offers two different processes for punching labels out of one material. On the one hand, this would be the conventional method using a die-cutting plate and, on the other hand, die-cutting using a laser beam.

With the conventional method, a punching plate is applied to the so-called punching cylinder. This rotates and punches the individually desired label shape out of the material. Laser punching uses a laser beam that cuts the material precisely. With this method, no cutting dies are required and every conceivable shape can be punched out, as the laser beam can be set individually and completely automatically.

Laser Cutting

Laser cutting is a state of the art process which uses a laser beam to cut your labels to the correct size and shape;
It has two distinct advantages:

#1 Flexibility; no additional tooling needs to be manufactured; every shape and size is immediately available.

#2  Price; laser cutting is a more cost-effective option for short-runs; this stems from our production requiring less set-up time and less material for machine calibration.


#1  This disadvantage only really concerns fully printed labels with dark colours; deep blacks, blues and browns. Depending on how the laser “strikes” the label when cutting tiny, white edges may be visible; this can look a little unattractive when the labels have been applied to a dark coloured container or bottle.

Conventional Die Cutting

Here a physical tool must be manufactured to the exact size of your label; once it arrives at our production facility it is attached to a magnetic cylinder in the finishing machine.

The advantages are as follows:

#1 There is no restriction in terms of the material one can use; all papers and films are available regardless of shape, size and material thickness.

#2  More cost-effective on longer runs; uses much less power/energy than the laser but requires a little more time to set-up. Once the machine is running, production speeds are faster and more efficient than laser cutting.


#1 Conventional die cutting is therefore more expensive on shorter runs; the additional tools, set-up times all contribute to this cost.

To conclude; where both methods of cutting are are available you’ll be asked to choose your preferred method.

Good to Know:

If you process your labels by machine, you must select the correct winding direction during the ordering process. An overview will help you to select the correct winding direction for your machine.

At you can choose from various finishes, including hot foil stamping, UV protective varnish or relief embossing. Your label will thus be refined to a high quality and become a real eye-catcher.

As standard, produces your high-quality labels using the digital printing process. The advantages of digital printing include fine image printing with high resolution and brilliant colours, short production times and the ability to print smaller runs economically – all at offset printing level.

Questions? We’re
here to help!

+44 (0) 203 588 1080