Two Stacks blends tradition with innovation to redefine Irish whiskey. By combining heritage-inspired techniques with a creative approach, they craft unique whiskey expressions that set new standards in quality and flavour.
The Story
Two Stacks was founded in 2020 by Shane McCarthy, Liam Brogan & Donal McLynn, with fresh knowledge and experience in the globalised world of spirits.
It was inspired by the traditions of old and contemporary brands of new. Thus opening one of Ireland’s only independent bonding & blending facilities with the ambition to combine these worlds.
‘Our unique approach to working with some of Ireland’s leading distilleries; selecting the finest spirit distilled across the Island allows us to create incredible expressions of whiskey never crafted nor tasted before. We continue to build our reputation on top of three key fundamentals – transparency, creativity, innovation – and to help shape the future in Irish whiskey.’
Design
‘Our label designs are done in partnership with Gymnasium DesignStudio in Belfast who has been part of the brand from inception and has been a great partner at understanding our brand vision in becoming a new voice within Irish Whiskey and the contemporary beverage sector focusing on the discerning consumer, seeking out transparency and something new and exciting within the category.’
Material
‘We focus a lot on design to match the flavour profiles of our products and go into great detail on how the cognitive reacts to colours, touch and feel of the product to match the ultra-premium Irish Whiskey going into it. Cotton touch has been a great choice from label.co.uk alongside hot foiling to sync into the bright abstract colouring within the labelling, using the foiling to highlight key information about each product.’
Challenges
‘There are always new challenges when pushing the boundaries with NPD and labels to suit this new product, colours can look a lot different on screen than when printed; we research a lot of metallic and Pantone books before committing to finished prints and put our trust in the design team also within label.co.uk, who have been great at highlighting possible risks when hot foil text formats may be a little outside of boundaries or needs to be double checked before full commitments.’
‘We would highly recommend label.co.uk due to their high efficiency and cost-effectiveness as well as customer service, everything you need when running a flexible and dynamic drinks business.’
Would You Like to Have Your Story Told Here?
Simply answer the following questions and send us your replies, photos of your team, and pictures of your products! (You can also send us samples of your products so our professional photographer can take pictures of them)
#1 What is your story? Briefly introduce your company and product.
#2 What are some of the greatest challenges in your line of work?
#3 (How) has your industry changed since the beginning of your journey? How is your business affected by that?
#4 Which role does the right label play in the marketing of your products?
#5 How did you come up with the label design and what is special about it?
#6 What material did you choose and why?
#7 Were there any challenges/difficulties on the way to the perfect label?
#8 Why would you recommend label.co.uk as label supplier?