Spring Cleaning for Your Brand:
Time for a Fresh Look!

March 17, 2025

Spring symbolises a new beginning. We clean, tidy, and freshen up our surroundings. But have you ever considered that your brand might also need some refreshing? A strong brand evolves alongside your business and an ever-changing reality, making it essential to regularly review your brand’s appearance.

… and throughout this blog, our senior designer Emir Ramic shares expert design tips with you! Be sure not to miss them!

From your corporate identity and messaging to your product packaging and labels, a fresh, consistent look ensures your brand remains professional and recognisable.

Are you ready to dust off your brand this spring? Follow the steps below:

Take a step back and critically assess your brand. Does it still align with your business goals and customer expectations?
Ask yourself these questions:

• Does your brand still reflect your values and mission?
• Is your brand message clear and distinctive enough?
• How do your brand and your products compare with the competition?
• Does your communication style still resonate with your target audience?

By objectively evaluating your brand, you gain insights into what works and where improvements are needed—or even essential.

Emir: “Let’s be honest, how often have you made a design that was more to your taste than to that of the customer? A redesign is your chance to fix that, focusing on changes that will benefit your customer”. 

A strong brand must not only be recognisable but also visually appealing and up to date. Your logo, colour palette, typography, and packaging design play a crucial role in how customers perceive your product.

• Do your labels and visuals still look modern?
• Is your logo still fresh and vibrant?
• Could your labels need a little update?
• Is there visual consistency across all platforms, from your website to your products?

A major packaging overhaul is often unnecessary, for even small adjustments can have a significant impact. After all, your labels are the first thing customers see!

Emir: “Big brands refresh their designs constantly, often so subtly you hardly notice. Small tweaks, like a new icon or cleaner logo, keep them relevant. Unsure about a big change? Test a special edition, like a summer theme, to boost appeal and engagement.”

Has your business evolved? Perhaps you have expanded your product range or reached a new audience. Make sure your messaging reflects these changes. The key question here is: Does your packaging still correctly represent what your product stands for?

Clearly highlight what sets you apart from competitors:

• Looking for an eco-friendlier image? Choose sustainable label materials.
• Want a high-end look or do you plan to position your product in a premium segment? Select high-quality label finishes or a professionally designed label.
• Adjust your tone of voice if necessary, ensuring it aligns with your message and target audience.
• Set achievable goals and plan monthly, quarterly and annual objectives to keep your business on track.

Emir: “Your target audience may be 25–35, but each new generation brings new expectations, like eco-friendly packaging or updated messaging. Regularly review your product’s position to stay aligned with market demands.”

A strong brand is a recognisable brand. Customers should immediately know what to expect from you. Make sure that all visual and textual elements, from your website and social networks to your email signature, are consistent.

Tip: Work with clear brand guidelines so your team knows how to communicate your brand correctly and consistently.

Emir: “Update your design, but stay true to your brand’s voice. This reassures customers that while the look is new, the product they trust stays the same, keeping loyal buyers while attracting new ones.“

Does your brand need a makeover? Start with the basics: your labels and packaging. At label.co.uk, we are happy to help you with customised labels that match your new visual identity. Do you only need small changes to your existing labels? Our artwork service ensures a seamless update.  Ready for a complete redesign? Our design service creates labels that perfectly suit your products—fully customised to your vision and ideas.

Order your labels now and give your brand a fresh restart!

Credits & Inspiration Sources:

Mcwilliams, L. (May 26, 2023). Spring Cleaning for you Brand: laurenmcwilliams.laurenmcwilliams.co.uk/blog/spring-cleaning-for-your-brand

The King Agency, (April 24, 2024), New Beginnings: 3 Ways To Spring Clean Your Brand:
thekingagency.com/new-beginnings-3-ways-to-spring-clean-your-brand/

All productlabels shown on this page, are original creations  from our own label.co.uk design service.

Written by:

Mirjam Verlinden
Marketing label.co.uk