Labelling Products:
3 Ways to Apply Labels Correctly

Updated on 21 May 2026

Labelling comes after the creative design and production of your labels but that’s exactly where your product truly starts to stand out. We’re often asked which application method is the right one and what the real strengths and limitations of each approach are. To make things clearer, here’s a quick overview of the three key options so you can choose the one that best fits your production and your goals:

1. Fully automatic: a machine applies large volumes of labels to products automatically, quickly and with precision.
2. Semi-automatic: labels are applied using a machine in a flexible, partially automated way, with manual control still possible.
3. Manual: a person applies each label individually by hand to the products.

Speed and precision: fully automatic labelling machines apply high volumes of labels in the shortest possible time and with maximum efficiency. Additional advantages include reduced lead times and minimised sources of error. Thanks to modern technology, the use of sensors and automatic control mechanisms, fully automatic processes enable highly precise label placement. Misaligned or crooked labels occur less frequently. In addition, the consistent application of labels on every product ensures a professional appearance. Wrinkles or other damage are also avoided. Overall, this process reduces the risk of incurring additional costs due to incorrect labelling.

Versatility and control: The semi-automatic labelling machine is a hybrid between fully automatic and manual processes, combining automation with manual oversight. Semi-automatic labelling machines offer a cost-effective option for companies looking to increase their level of automation without investing in expensive fully automatic systems. In addition, operation is intuitive and does not require extensive staff training. Where necessary, manual adjustments can be made, allowing errors to be identified and avoided. Furthermore, the semi-automatic method enables different label formats and sizes to be processed with a single machine. This is particularly useful when dealing with a range of products requiring different labels.

Individuality and flexibility: Although automated processes are widely used, we recommend manual labelling particularly for small production volumes. In addition, manually applying labels offers greater precision for complex products or special requirements, allowing for more accurate placement. For handmade or luxury products, this method can also play an important role in expressing individuality or creativity: in such cases, the label becomes a hallmark of the product. Furthermore, people applying the labels check each one separately, ensuring quality and reducing the risk of errors that could lead to additional costs. It is essential that labels are applied independently of machines or other technical equipment. The only prerequisite is, that those applying the labels are familiar with the requirements for correct application We explain what you need to consider:

1. Wear gloves and use sterile product packaging.
2. Carefully remove the label from the backing.3.
3. Apply the label neatly, starting from a defined point.
4. Press the label firmly onto the packaging.
5. Avoid temperature fluctuations over the next 48 hours.

Sheet labels are suitable only for manual product labelling. For fully or semi-automatic methods, roll labels are required. Before placing a final order for roll labels, you should check the correct winding direction and the labelling machine specifications.

When choosing a labelling method, you should primarily consider the following factors: the number of labels, the quantity of products, and possible deadlines such as delivery schedules. If you need to label a large number of products within a short timeframe, we recommend the fully automatic method. For smaller product volumes and lower time pressure, the semi-automatic or manual approach may be more suitable.

We are happy to advise you on finding the perfect labels and selecting the right method for your individual situation. Any questions? You can reach us by telephone on +44 (0) 203 588 1080 or by email: info@label.co.uk.

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Katharina Crusius
Marketing

Updated by Laura Münker
Marketing