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The Quest for the Perfect Spritz | Wilfred’s Drinks

The Quest for the Perfect Spritz | Wilfred's Drinks

Wilfreds Bottle on Mat

Read on to find how using both Embossing and Hot Foils can help your Brand stand out from the crowd.

Wilfreds Logo

As they became increasingly frustrated by the uninspired, overly sweet and usually unhealthy non-alcoholic options available, both at home and when out, they decided something had to be done. And thus started their quest to reinvent a drink for the new era of drinkers, a drink that captured all the complexity of a great drink without the alcohol. They unwittingly found themselves reinventing the spritz…

As an engineer and inventor with a passion for cocktails, their founder Chris Wilfred Hughes embarked on a journey of exploration and experimentation. Flavour, quality and complexity were of the utmost importance, and this mindset led Chris to over 2 years of experimentation and more than 100 unique recipes to get Wilfred’s just right for the perfect Spritz.

Flavours Sourced from Around the Globe


Inspired by his travels around the world, Chris sourced every botanical he could find, from rare Japanese hibiscus to the aromatic English rose. His journey eventually led him back home to the authentic flavours he associates most with London – freshly picked rosemary from his mother’s garden, and the bitter oranges in his father’s homemade marmalade.

Made with natural botanicals, 0% alcohol and only 21 calories per serving, Wilfred’s aperitif pairs impeccably with tonic over ice for a truly distinctive and irresistibly delicious Spritz.
It’s sunshine in a glass.

Why they chose

“We needed a label producer that delivered extremely high quality labels that would help showcase the quality of our premium non-alcoholic aperitif, and make the bottle really stand out. “ Comments Chris

He continues..” We quickly formed a relationship with the team, which was always at hand for support, before, during and even after the project was finished. also worked closely with our designer, to ensure that the label was just right when delivered.”

Wilfreds chose to use’s Embossing and Hot Foils to their label design to create an eye-catching label. are proud to support businesses like Wilfreds and pleased we could help out with a tight deadline. “The team at worked closely with us to make sure our very specific requirements were met, and that we would be able to get the embossing moulds made on time, for the printing and delivery. In the end it arrived 3 days early!”

If you are searching for the perfect Spritz, head over to and place your order, or follow on Instagram @wilfredsdrinks 

We would be happy to offer you personalised advice on all our label options!

If you have specific questions regarding a current requirement or project? Please feel free to leave us a message.



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